The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Year of publication: |
2024
|
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Authors: | Nakamori, Takafumi ; Newell, Stephen J. ; Han, Bernard T. ; Thaweephan Leingpibul |
Subject: | Omotenashi | sales expertise | sales trust | Salesperson altruism | store image | Verkaufspersonal | Salespeople | Altruismus | Altruism | Japan | Firmenimage | Corporate reputation | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Vertrauen | Confidence | Absatz | Sales | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design |
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