The impact of individual short-term memory capacity on choice overload effect : is there stimulus specificity?
Year of publication: |
2023
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Authors: | Lv, Chenyu ; Turel, Ofir ; He, Qinghua |
Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 50.2023, 4, p. 403-414
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Subject: | Capacity | Choice overload effect | Moderating effect | Short-term memory | Konsumentenverhalten | Consumer behaviour | Kapazitätsplanung | Capacity planning | Theorie | Theory |
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