The impact of influencers on brand social network growth : insights from new product launch events on Twitter
Elisabetta Benevento, Davide Aloini, Paolo Roma, Davide Bellino
| Year of publication: |
2025
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|---|---|
| Authors: | Benevento, Elisabetta ; Aloini, Davide ; Roma, Paolo ; Bellino, Davide |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115123, p. 1-15
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| Subject: | Consumer engagement | Gaming market | Influencer marketing | New product launch | Social media | Social network theory | Social Web | Social web | Soziales Netzwerk | Social network | Produktentwicklung | New product development | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Influencer | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396142