THE IMPACT OF INITIAL PLANNING ACTIVITIES ONPROJECT SUCCESS: SOME EVIDENCE FROM A STUDY OFJAPANESE COMPANIES

The domain of New Product Development (NPD) is subject to considerable uncertainties.However, companies are required to manage the innovation process as efficiently as possible.The resulting conflicting demands often leave companies struggling to achieve both,efficiency as well as flexibility due to their often opposing implications for organizing andmanaging NPD projects. In this context, planning plays a central role. This study tries todevelop a deeper understanding of the influences of...