The impact of innovation orientation on strategic R&D amidst macroeconomic shocks : an event study approach
Pratik Modi, Vivek Pandey and Abhi Bhattacharya
| Year of publication: |
2024
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|---|---|
| Authors: | Modi, Pratik ; Pandey, Vivek ; Bhattacharya, Abhi |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 4, p. 577-596
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| Subject: | Abnormal returns | Economic crisis | Event study | Innovation orientation | Strategic marketing investments | Strategic R&D | Ereignisstudie | Schock | Shock | Innovation | Wirtschaftskrise | Strategisches Management | Strategic management | Kapitaleinkommen | Capital income | Innovationsmanagement | Innovation management | Ankündigungseffekt | Announcement effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2023-0609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056887