The impact of innovative commercial technologies on students' behaviour of an economic university
Year of publication: |
May 2015
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Authors: | Anghel, Laurentiu-Dan ; Vrânceanu, Diana Maria ; Filip, Alina ; Țuclea, Claudia Elena |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 17.2015, 39, p. 600-614
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Subject: | Commercial technologies | hypermarket | marketing research | students | image | buying behaviour | loyalty | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Marktforschung | Market research | Kommerzialisierung | Commercialization | Innovation | Wirtschaftsstudium | Graduate economics education | Verhaltensökonomik | Behavioral economics | Technologietransfer | Technology transfer |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/168936 [Handle] |
Classification: | M31 - Marketing ; F14 - Country and Industry Studies of Trade |
Source: | ECONIS - Online Catalogue of the ZBW |
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