The impact of internal branding on employees' brand supporting behaviour in banking
Basetsana Taku, Yvonne K. Saini and Russell Abratt
| Year of publication: |
2022
|
|---|---|
| Authors: | Taku, Basetsana ; Saini, Yvonne Kabeya ; Abratt, Russell |
| Subject: | brand awareness | brand commitments | brand identification | employee brand supporting behavior | Internal branding | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Interne Markenführung | Markenimage | Brand image | Mitarbeiterbindung | Employee retention | Personalmarketing | HR marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1987610 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178031