The impact of internal branding on employees' brand supporting behaviour in banking
Basetsana Taku, Yvonne K. Saini and Russell Abratt
| Year of publication: |
2022
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|---|---|
| Authors: | Taku, Basetsana ; Saini, Yvonne Kabeya ; Abratt, Russell |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 2, p. 166-182
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| Subject: | brand awareness | brand commitments | brand identification | employee brand supporting behavior | Internal branding | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Interne Markenführung | Markenimage | Brand image | Mitarbeiterbindung | Employee retention | Personalmarketing | HR marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1987610 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178031