The impact of live background visual complexity on consumer purchase intention : an eye-tracking study
Xiaoli Tang, Xiaolin Li and Zefeng Hao
| Year of publication: |
2024
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|---|---|
| Authors: | Tang, Xiaoli ; Li, Xiaolin ; Hao, Zefeng |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2539-2557
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| Subject: | Background visual complexity | Eye-tracking experiments | Live marketing | Need for cognitive closure | Purchase intention | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Kognition | Cognition | Visuelle Wahrnehmung | Visual perception | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2023-1031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210810