The impact of live cases on student skill development in marketing courses
Shannon Cummins and Jeff S. Johnson
| Year of publication: |
2023
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|---|---|
| Authors: | Cummins, Shannon ; Johnson, Jeff S. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 1, p. 55-69
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| Subject: | client-based projects | critical thinking | learning approaches and issues | marketing education issues | oral communication | skill development | skills/trait development in marketing education | teamwork/projects/issues | time-management | Betriebswirtschaftsstudium | Graduate business education | Qualifikation | Occupational qualification | Marketing | Lehrplan | Curriculum | Studierende | Students | Hochschule | Higher education institution | Berufsbildung | Vocational training |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753211034553 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246068