The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis
Xiaojun Fan, Lu Zhang, Xin Guo, Wenyu Zhao
| Year of publication: |
2024
|
|---|---|
| Authors: | Fan, Xiaojun ; Zhang, Lu ; Guo, Xin ; Zhao, WenYu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103981, p. 1-10
|
| Subject: | Channel management | E-commerce sales | Game theory | Live-streaming | Real-time interaction | Spieltheorie | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103981 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117773