The impact of live video streaming on online purchase intention
Min Zhang, Fang Qin, G. Alan Wang and Cheng Luo
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhang, Min ; Qin, Fang ; Wang, G. Alan ; Luo, Cheng |
| Subject: | construal level theory | Live video streaming | online purchase intention | perceived uncertainty | psychological distance | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Streaming-Dienst | Streaming service |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2019.1576642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260322