The impact of market-based assets on innovativeness and business performance
Year of publication: |
2016
|
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Authors: | Kajalo, Sami ; Rajala, Arto ; Tuominen, Matti |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 11.2016, 4, p. 584-596
|
Subject: | resource-based view | RBV | market-based assets | customer-based assets | channel-based assets | partner-based assets | innovativeness | business performance | structural equation modelling | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Innovationsmanagement | Innovation management | Innovation |
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