The impact of market orientation on innovativeness : evidence from Yemeni SMEs
Wail Alhakimi and Mohammed Mahmoud
Year of publication: |
2020
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Authors: | Alhakimi, Wail ; Mahmoud, Mohammed |
Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 14.2020, 1, p. 47-59
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Subject: | Competitor orientation | Customer orientation | Innovativeness | Inter-functional coordination | Market orientation | Supplier orientation | Marketingmanagement | Marketing management | KMU | SME | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Wettbewerbsstrategie | Competitive strategy |
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