The impact of market structure and advertising on brand princing in processed food products
Robert Louis Wills
| Year of publication: |
1983
|
|---|---|
| Authors: | Wills, Robert Louis |
| Subject: | Markenartikel | Werbung | Nahrungsmittel | Vereinigte Staaten | Marktstruktur | Market structure | Advertising | Brand | Werbewirkung | Advertising effects | Markenführung | Brand management | Lebensmittel | Food | Ernährungsindustrie | Food industry | Markenimage | Brand image |
| Extent: | XI, 271 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Univ. of Wisconsin-Madison, Diss. 1983 |
| Notes: | Bibliogr. S. 249-271 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003022368