The impact of media richness on consumer information search and choice
Year of publication: |
June 2018
|
---|---|
Authors: | Maity, Moutusy ; Dass, Mayukh ; Kumar, Piyush |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 87.2018, p. 36-45
|
Subject: | Information search | Media richness | Decision making | Perceived cost | Choice | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Informationsversorgung | Information provision | Entscheidung | Decision | Kommunikationsmedien | Communication media |
-
Attributes influencing information search for college choice : an exploratory tudy
Verghese, Annie, (2015)
-
Contemporary insights to the dynamic pre-trip information sourcing behaviour
Björk, Peter, (2015)
-
Panggabean, Tota, (2022)
- More ...
-
The antecedents and moderators of offline information search : a meta-analysis
Maity, Moutusy, (2014)
-
A study of the antecedents of slogan liking
Dass, Mayukh, (2014)
-
Kumar, Piyush, (2015)
- More ...