The impact of mobile social app usage on offline shopping store visits
Xuebin Cui, Yacheng Sun, Yubo Chen, and Banggang Wu
| Year of publication: |
2022
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|---|---|
| Authors: | Cui, Xuebin ; Sun, Yacheng ; Chen, Yubo ; Wu, Banggang |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 57.2022, 3, p. 457-471
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| Subject: | mobile marketing | mobile apps | social app usage | touchpoint management | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221095554 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424212