The impact of multimodal information features of short sales videos on consumer engagement behavior : a multi-method approach
Quan Xiao, Weiling Huang, Lu Qu, Xia Li
| Year of publication: |
2025
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|---|---|
| Authors: | Xiao, Quan ; Huang, Weiling ; Qu, Lu ; Li, Xia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104136, p. 1-17
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| Subject: | Consumer engagement behavior | fsQCA | Multimodal information | Multiple regression analysis | Short video commerce | Konsumentenverhalten | Consumer behaviour | Leerverkauf | Short selling | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441240