The impact of new media on bank processes : a Delphi study
Year of publication: |
2015
|
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Authors: | Posttchi, Key ; Moormann, Jürgen ; Felten, Josef |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 1, p. 1-45
|
Subject: | new media | social media | bank processes | business processes | customer-to-bank interaction | digital banking | mobile banking | Delphi method | Social Web | Social web | Bank | Electronic Banking | Electronic banking | Delphi-Methode | Delphi technique | Prozessmanagement | Business process management | Online-Marketing | Internet marketing |
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