The impact of NPD strategy, product strategy, and NPD processes on perceived cycle time
Mark E. Parry, Michael Song, Petra C. de Weerd-Nederhof and Klaasjan Visscher
| Year of publication: |
2009
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|---|---|
| Authors: | Parry, Mark E. ; Song, Michael ; Weerd-Nederhof, Petra de ; Visscher, Klaasjan |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 6, p. 627-639
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| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Produktmanagement | Product management | Innovation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003894641