The impact of offline store presence on digital sales : the moderating role of product functionality
Jeeyeon Kim, Jeonghye Choi, Sue Ryung Chang, Minakshi Trivedi
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Jeeyeon ; Choi, Jeonghye ; Chang, Sue Ryung ; Trivedi, Minakshi |
| Subject: | Digital sales | Model channel | Multichannel retailing | Offline store presence | Online channel | Product functionality | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Produktionsfunktion | Production function | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095033