The Impact of Online and Offline Information Sources on Automobile Choice Behavior
| Year of publication: |
2012
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|---|---|
| Authors: | Kulkarni, Gauri ; Ratchford, Brian T. ; Kannan, P.K. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 3, p. 167-176
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