The impact of online reviews on destination trust and travel intention : the moderating role of online review trustworthiness
Year of publication: |
2022
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Authors: | Su, LuJun ; Yang, Qingyue ; Swanson, Scott R. ; Chen, Ning |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 4, p. 406-423
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Subject: | destination trust | online review trustworthiness | Online reviews | travel intention | Vertrauen | Confidence | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Personalisierung | Personalization | Electronic Commerce | E-commerce | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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Shen, Han, (2020)
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Cheng, Xusen, (2019)
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Online reviews and purchase intention : a cosmopolitanism perspective
Lobel Trong Thuy Tran, (2020)
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Su, Lujun, (2015)
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Su, Lujun, (2017)
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Su, LuJun, (2023)
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