The impact of online shopping convenience on satisfaction, loyalty, and word-of-mouth in Indian context
Pankaj Deshwal, Shantanu Prakash and Isha Agrawal
| Year of publication: |
2024
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| Authors: | Deshwal, Pankaj ; Prakash, Shantanu ; Agrawal, Isha |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 36.2024, 1, p. 27-38
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| Subject: | convenience | Indian | loyalty | online | retail | satisfaction | shopping | WOM | word-of-mouth | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Indien | India | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.136002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057559