The Impact of Online Word-of-Mouth on Television Show Viewership : An Inverted U-Shaped Temporal Dynamic
Year of publication: |
2020
|
---|---|
Authors: | Cadario, Romain |
Publisher: |
[S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Fernsehprogramm | Television programme | Fernsehen | Television | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (25 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters, 26(4), 411-422 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Cadario, Romain, (2015)
-
Online program engagement and audience size during television ads
Fossen, Beth L., (2021)
-
Ferguson, Douglas A., (2015)
- More ...
-
Cadario, Romain, (2014)
-
Cadario, Romain, (2014)
-
Cadario, Romain, (2013)
- More ...