The impact of perceived corporate affinity for technology on service outcomes : a signaling theory perspective
David E. Fleming, Andrew B. Artis, Eric G. Harris, and Paul J. Solomon
| Year of publication: |
2018
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|---|---|
| Authors: | Fleming, David E. ; Artis, Andrew B. ; Harris, Eric G. ; Solomon, Paul J. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 3, p. 230-245
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| Subject: | Finanzdienstleistung | Financial services | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2017.1369127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912862