The impact of price perception on customer loyalty in the airline context
Year of publication: |
2011
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Authors: | Anuwichanont, Jirawat |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 9.2011, 8, p. 37-49
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Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Preismanagement | Pricing strategy | Fluggesellschaft | Airline | Luftverkehr | Air transport |
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