The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Sascha Steinmann, Katharina-Maria Fonferek, and Hanna Schramm-Klein
| Year of publication: |
2018
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|---|---|
| Authors: | Steinmann, Sascha ; Fonferek, Katharina-Maria ; Schramm-Klein, Hanna |
| Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 143-149
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| Subject: | Pricing | Premium private label | Product evaluation | Consumer decision-making | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandelspreis | Retail price | Lebensmitteleinzelhandel | Food retailing | Markenführung | Brand management | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-92084-9_16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277500