The impact of product management on SME firm performance
Year of publication: |
2011
|
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Authors: | Roach, David C. |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 13.2011, 1, p. 85-104
|
Subject: | Produktmanagement | Product management | Unternehmenserfolg | Firm performance | KMU | SME | Industrie | Manufacturing industries | Kanada | Canada |
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