The impact of product name on dieters' and nondieters' food evaluations and consumption
Year of publication: |
2013
|
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Authors: | Irmak, Caglar ; Vallen, Beth ; Robinson, Stefanie Rosen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 45-60
|
Subject: | Markenimage | Brand image | Informationswert | Information value | Ernährungsverhalten | Eating habit | Körpergewicht | Body weight | USA | United States |
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