The impact of promotions on consumer choices and preferences in out-of-stock situations
| Year of publication: |
2013
|
|---|---|
| Authors: | Diels, Jana Luisa ; Wiebach, Nicole ; Hildebrandt, Lutz |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 20.2013, 6, p. 587-598
|