The impact of psychic and geographical distance on internationalisation strategies : a study of New Zealand born global technology firms
Ross K. McElwain, Mohammad Saud Khan, Rehan Iftikhar
| Year of publication: |
2020
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|---|---|
| Authors: | McElwain, Ross K. ; Khan, Mohammad Saud ; Iftikhar, Rehan |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 4, p. 325-347
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| Subject: | born global firms | internationalisation | psychic distance | digital technology firms | small and medium enterprises | SMEs | geographic distance | marketing mix | New Zealand | KMU | SME | Multinationales Unternehmen | Transnational corporation | Neuseeland | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Geographische Entfernung | Geographic distance | Unternehmensgründung | Business start-up | Hochtechnologie | High technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.114033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534229