The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs
Olivier Furrer; Maria Tereza Alexandre; D. Sudharshan
| Year of publication: |
2007
|
|---|---|
| Authors: | Furrer, Olivier ; Alexandre, Maria T. ; Sudharshan, Devanathan |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 161-183
|
| Subject: | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003494021