The impact of "retail media" on online marketplaces : insights from a field experiment
Vibhanshu Abhishek, Kinshuk Jerath, Siddhartha Sharma
| Year of publication: |
2025
|
|---|---|
| Authors: | Abhishek, Vibhanshu ; Jerath, Kinshuk ; Sharma, Siddhartha |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 36.2025, 1, p. 456-473
|
| Subject: | advertising | asymmetric information | e-commerce platforms | product heterogeneity | retail media | sponsored search | third-party sellers | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Asymmetrische Information | Asymmetric information | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Digitale Plattform | Digital platform | Suchmaschine | Search engine | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2022.0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015435879