The impact of risk and competition on choice of innovations
Hubert Gatignon ; Thomas S. Robertson
| Year of publication: |
1993
|
|---|---|
| Authors: | Gatignon, Hubert A. |
| Other Persons: | Robertson, Thomas S. (contributor) |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 4.1993, 3, p. 191-204
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Risiko | Risk | Wettbewerb | Competition | Theorie | Theory | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001145777