The impact of sales contests on customer listening : an empirical study in a telesales context
Year of publication: |
September 2016
|
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Authors: | Koehl, Maryse ; Poujol, Juliet F. ; Tanner, John F. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 3, p. 281-293
|
Subject: | sales contests | customer listening | call center | telesales | Callcenter | Call centre | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour |
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