The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Dennis Schendzielarz, Sascha Alavi and Jan Helge Guba
| Year of publication: |
2022
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| Authors: | Schendzielarz, Dennis ; Alavi, Sascha ; Guba, Jan Helge |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 42.2022, 2, p. 139-157
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| Subject: | customer acquisition | personal selling | salesperson characteristics | social media adoption | social selling | Social Web | Social web | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Kundengewinnung | Customer acquisition | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Übernahme | Takeover |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2022.2033624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361675