The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty
Year of publication: |
2017
|
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Authors: | Hapsari, Raditha ; Clemes, Michael D. ; Dean, David |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 9.2017, 1, p. 21-40
|
Subject: | Customer loyalty | Customer engagement | Structural equation modelling | Airline industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Passagierluftverkehr | Air passenger transport | Luftverkehr | Air transport | Kundenbindung | Customer retention |
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