The impact of services brand personality on consumer-brand relationship quality
Year of publication: |
July-September 2016
|
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Authors: | Ghantous, Nabil |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 3, p. 185-199
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Subject: | Brand personality | credibility | loyalty | relationship | self-congruity | satisfaction | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand |
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