The impact of services brand personality on consumer-brand relationship quality
Nabil Ghantous (Department of Management and Marketing, College of Business and Economics, Qatar University, Doha, Qatar)
| Year of publication: |
July-September 2016
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| Authors: | Ghantous, Nabil |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 3, p. 185-199
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| Subject: | Brand personality | credibility | loyalty | relationship | self-congruity | satisfaction | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Markentreue | Brand loyalty | Markenartikel | Brand | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2016.1184544 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537855