The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Year of publication: |
2021
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Authors: | Rrustemi, Visar ; Baca, Granit |
Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 26.2021, 2, p. 295-310
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Subject: | brand awareness | advertising | entertainment | interaction | sharing | influence | Coronavirus | Social Web | Social web | Mode | Fashion | Markenführung | Brand management | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Epidemie | Epidemic | Markenimage | Brand image |
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