The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Visar Rrustemi, Granit Baca
| Year of publication: |
2021
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|---|---|
| Authors: | Rrustemi, Visar ; Baca, Granit |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 26.2021, 2, p. 295-310
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| Subject: | brand awareness | advertising | entertainment | interaction | sharing | influence | Social Web | Social web | Coronavirus | Markenführung | Brand management | Mode | Fashion | Werbung | Advertising | Werbewirkung | Advertising effects | Kosovo | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30924/mjcmi.26.2.17 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502505