The impact of social media on the shape and form of public relations and advertising within IMC
Kathleen Mortimer, Sally Laurie, Matthew Holtz, and Billy Little
| Year of publication: |
2025
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|---|---|
| Authors: | Mortimer, Kathleen ; Laurie, Sally ; Holtz, Matthew ; Little, Billy |
| Published in: |
Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms. - Cham : Springer Nature Switzerland, ISBN 978-3-658-43936-1. - 2025, p. 101-113
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| Subject: | Advertising | IMC | IMC education | POEM | Public Relations | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Marketingmanagement | Marketing management | Werbung | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-43936-1_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333797