The impact of social presence on technology based self-service use : the role of familiarity
Year of publication: |
2009
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Authors: | Kinard, Brian R. ; Capella, Michael L. ; Kinard, Jerry L. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 3, p. 303-314
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Subject: | Kundenservice | Customer service | Selbstbedienung | Self-service | Computerunterstützung | Computerized method | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Feldforschung | Field research | USA | United States |
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