The impact of socio-psychological factors on consumer ethnocentrism and purchase intentions among South African consumers
Year of publication: |
2024
|
---|---|
Authors: | Madinga, Nkosivile Welcome ; Lazo, Simone ; Schulz, Sebastian ; Lewis, Adam |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 25.2024, 4, p. 831-855
|
Subject: | Consumer ethnocentrism | country-of-origin | domestic products | nationalism | patriotism | purchase intentions | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Südafrika | South Africa | Ursprungsregeln | Rules of origin | Kaufentscheidung | Purchase decision |
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