The Impact of Store-Price Signals on Consumer Search and Store Evaluation
| Year of publication: |
2011
|
|---|---|
| Authors: | Ho, Hillbun (Dixon) ; Ganesan, Shankar ; Oppewal, Harmen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 2, p. 127-142
|