The impact of subscription programs on customer purchases
Raghuram Iyengar, Young-Hoon Park, and Qi Yu
| Year of publication: |
2022
|
|---|---|
| Authors: | Iyengar, Radha ; Park, Young-Hoon ; Yu, Qi |
| Subject: | causal inference | e-commerce | generalized random forest | machine learning | retailing | subscription program | sunk cost fallacy | Künstliche Intelligenz | Artificial intelligence | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kausalanalyse | Causality analysis | Online-Handel | Online retailing | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221080163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474498