The impact of superstar and non-superstar software on hardware sales : the moderating role of hardware lifecycle
Richard T. Gretz, Ashwin Malshe, Carlos Bauer, Suman Basuroy
| Year of publication: |
2019
|
|---|---|
| Authors: | Gretz, Richard T. ; Malshe, Ashwin ; Bauer, Carlos ; Basuroy, Suman |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 3, p. 394-416
|
| Subject: | Indirect network effect | Superstars | Two-sided markets | Lifecycle theory | Relationship marketing | Netzwerkökonomik | Network economics | Beziehungsmarketing | Software | Lebenszyklus | Life cycle | Computer | Computerspiel | Video game | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00631-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107160