The impact of text product reviews on sales
Sangkil Moon; Yoonseo Park; Yong Seog Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Moon, Sangkil ; Park, Yoonseo ; Kim, Yong Seog |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2176-2197
|
| Subject: | Hedonic products | Online product reviews | Product sales | J-distribution | Text-clustering | Produktivität | Productivity | Virales Marketing | Viral marketing | Produktqualität | Product quality | Online-Marketing | Internet marketing | Verkauf | Selling | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Online-Handel | Online retailing | Absatz | Sales | Produkttest | Product testing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461789