The impact of the book publishing transmedia storytelling model on business performance : the moderating role of the innovation environment
Feifei Han
| Year of publication: |
2024
|
|---|---|
| Authors: | Han, Feifei |
| Subject: | Book publishing | Business performance | Impacts | Innovation environment | Transmedia storytelling | Unternehmenserfolg | Firm performance | Innovation | Narrative Methode | Narrative method | Buchverlag |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOCM-07-2023-0289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210116