The impact of the Great Recession on financial services advertising : an exploratory study
Year of publication: |
July-September 2017
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Authors: | Swani, Kunal ; Iyer, Easwar S. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 3, p. 170-186
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Subject: | Financial services advertising | great recession | print advertising | content analysis | Finanzdienstleistung | Financial services | Finanzkrise | Financial crisis | Printwerbung | Print advertising | Werbung | Advertising | Werbewirkung | Advertising effects |
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