The impact of time shifting on TV consumption and ad viewership
Rodrigo Belo, Pedro Ferreira, Miguel Godinho de Matos, Filipa Reis
| Year of publication: |
2019
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|---|---|
| Authors: | Belo, Rodrigo ; Ferreira, Pedro ; Matos, Miguel Godinho de ; Reis, Filipa |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 7, p. 3216-3234
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| Subject: | time shifting | television | advertising | randomized experiment | Fernsehwerbung | Television advertising | Zeit | Time | Experiment | Fernsehen | Television |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012039985